ING CASE STUDY: COMMUNICATING TO A CHANGING WORKFORCE
Communicators are facing big industry challenges. Not only is today’s workforce evolving, but technology is changing the way employees and customers prefer to get their information. Mobile communication has made it easier for organisations to reach employees and helped to build brand advocates.
The financial industry has an added challenge of navigating strict regulatory requirements. Martha McKenzie-Minifie has worked in the financial industry for the last nine years and will give insight into how communication has changed, communicating on mobile, and the evolution of brand advocates at ING.