February1711:00 am (PST)

Hacking the Content Distribution Model

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The Webinar

Billions of dollars will be spent on content creation in 2016; in comparison, one study reports 70% of marketers plan on spending around USD $1000 per month on content distribution. Why spend so much money making something then not ensuring it gets delivered?

Similarly, companies look to distribute content about their products, brands, culture etc. in a way that best cuts through a very noisy ecosystem. How do they get higher ROI on their content investment?

In this webinar, you will learn:

  • How large enterprise companies are getting content to consumers more quickly.
  • How publishers, enterprises and individuals are using social media in a brand new way.
  • How companies are using new technologies to break open the content distribution bottleneck.

Successful organizations that want the most from their content are going to find the most efficient ways to it into the hands of the people that want it most.  Sign up now to take part in this discussion.



Alexa Schirtzinger, Director of Content Marketing, Salesforce

Alexa Schirtzinger is Director of Content Marketing at Salesforce, where she leads a talented team of marketers, content producers, social media managers, and designers to create and distribute amazing content. Previously, she was the editor-in-chief of the Santa Fe Reporternewspaper in Santa Fe, New Mexico, and was awarded a Knight Journalism Fellowship at Stanford University. She’s also been (not necessarily in this order) a ski instructor, Peace Corps volunteer, whitewater rafting guide, and sea kayaking teacher.


Alexandra Shockey, Communications Advisor, Global Social Media Team

Alex Shockey is a communications advisor on the Global Social Media team at FedEx, the 2015 Shorty Award winner for best large business on social media. Since joining the team four years ago, her roles have included campaign development, channel strategy, community management and social media enablement and training. Alex currently supports social media messaging from across the FedEx regions and operating companies, and she recently designed and launched an employee social media advocacy and ambassador program for the FedEx enterprise.

Before joining the FedEx team, Alex spent two years in digital communications at Pinnacle Airlines Corp. (now Endeavor Air), where she launched and managed the corporation’s social media presence. She graduated from the Meek School of Journalism at the University of Mississippi in 2010, and now spends her free time with her husband and one-year-old son in Memphis.


Michael Brito, Head of Social Marketing, W2O Group

Michael Brito is the head of social marketing for W2O Group. He is responsible for implementing converged media campaigns for clients; and also specializes on employee brand storytelling and activation programs.


Joe Pulizzi, Founder, Content Marketing Institute

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others.

Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune magazine. His fourth book,Content Inc., was released in September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.

Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.”.