When global bank ING, with a presence in over 40 countries, looks for innovative ways to help its 39 million customers stay a step ahead, they don’t shy away from a disruptive idea. After all, ING is always looking for ways to take it on and make it happen.
So, when they launched a new employee social advocacy program, they didn’t assume the strongest trends on the Internet – humour and word play – were off the table just because their heritage dates back to the 18th century.
In fact, they turned that history on its head with an internal marketing campaign that boosted engagement on the ING #ShareIt platform to more than 8,000 employees and 19 million employee-driven impressions in 2020 alone.
Join this webinar to learn how Marvin der Meer, Global Communications Advisor, and champions across ING are helping employees touch lives and create meaningful experiences with the bank.