October224:00 pm (EST)

MarketingProfs B2B Marketing Forum 2015

Request a Meeting

If you’re attending the MarketingProfs B2B Marketing Forum 2015, don’t miss the session below, featuring Dynamic Signal’s David Honig, Vice President of Corporate Partnerships.

How We Built An Employee Content-Sharing Program That Drives a Bajillion Impressions
Thursday, October 22, 4:00PM – 5:00PM

David B. Thomas, Senior Director of Inbound Marketing, Leadspace
David Honig, Vice President, Dynamic Signal

People on social media trust content and insights from other people more than they do brands. So how can your brand connect with your audience in a more personal way? Your employees. Employees are often the most passionate advocates of your company. Learn how to galvanize them to reach a vast audience, while helping spread positive word-of-mouth about your company and offerings. You’ll learn how and why successful companies have created employee ambassador programs, and how Dave and his team created a program at Salesforce with more than 6,000 employee members.

At the end of this session, you’ll be able to:

  • Understand (and explain to internal stakeholders!) why an employee ambassador program is beneficial
  • Motivate your ambassadors with incentives tailored to your company culture
  • Start your own program!


Learn more about the B2B Marketing Forum 2015 here.