If you’re attending the MarketingProfs B2B Marketing Forum 2015, don’t miss the session below, featuring Dynamic Signal’s David Honig, Vice President of Corporate Partnerships.
How We Built An Employee Content-Sharing Program That Drives a Bajillion Impressions
Thursday, October 22, 4:00PM – 5:00PM
People on social media trust content and insights from other people more than they do brands. So how can your brand connect with your audience in a more personal way? Your employees. Employees are often the most passionate advocates of your company. Learn how to galvanize them to reach a vast audience, while helping spread positive word-of-mouth about your company and offerings. You’ll learn how and why successful companies have created employee ambassador programs, and how Dave and his team created a program at Salesforce with more than 6,000 employee members.
At the end of this session, you’ll be able to:
- Understand (and explain to internal stakeholders!) why an employee ambassador program is beneficial
- Motivate your ambassadors with incentives tailored to your company culture
- Start your own program!
Learn more about the B2B Marketing Forum 2015 here.