February209:00 am (PST)

Measurement for Communicators Conference

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Communicators face myriad pressures. You must constantly create amazing content, engage elusive audiences, share stories 24/7 on earned, social and paid media—and sort through reams of metrics to prove your value to leadership.

At this conference, you’ll discover how to meet and beat those challenges using the incredible power of “big data”—without suffering from data overload. Discover new measurement tools, methods and KPIs to help you drive continuous improvement and achieve better results. The skills you take away will position your campaigns and career ahead of emerging trends, heightened expectations and stiff competition.