Adversity doesn’t build character. It reveals it. That idea can be applied to how the current crisis impacts brand image. The coronavirus (COVID-19) is showing if organizations truly live by the words of their mission statements and put people first.
In this timely webinar, Golin’s Brian Snyder and Dynamic Signal’s Robyn Hannah explore how brands act today during the pandemic also will have far-reaching implications for how people view them in the future. Their discussion will include:
- Why actions must speak louder than words, and be seamlessly aligned
- Mobilizing employees to be an army of brand advocates
- Examples of companies that been thoughtful, “good voices”
Brand reputation begins with doing the right thing. That’s not just PR. It’s about having a shared purpose that treats all people well.