High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization, but is it time to rethink what employee
communications can be in the digital era? Many organizations have found that traditional methods of employee communications, such as email and intranet, are now proving ineffective. Their employees feel disconnected from the company’s story and don’t have the ability to be brand advocates. What if your employees could see all the latest company information in one place, on mobile, with a click-to-share social capability? Not only would your employees be informed, but they would help share your company’s brand through peer-to-peer social. This is what the new employee communications looks like in the digital age.
- Why traditional forms of employee communications are proving ineffective today
- Real-world examples of how innovative companies are changing their employee comms strategies
- How to ensure that your employees stay informed on company news
- How to incorporate social and mobile into your employee communications strategy
Ami Chitwood, Sr. Manager, Social Media, Deloitte Services LP
Ami Chitwood is Sr. Manager at Deloitte Services LP. She helps lead the Social Team and works in Boston, MA. Her passions include social media analytics, getting leaders more active with social, employee advocacy, and did we mention social media analytics? In her spare time, she is an avid standup paddler and novice surfer. Follow her on Twitter @achitwood or connect with her on LinkedIn.
Lisa Braziel, VP of Strategy, Ignite Social Media
Lisa Braziel is the VP of Strategy for Ignite Social Media, one of the world’s leading social media marketing agencies. During her time at Ignite, she has co-authored the book “Social Media is a Cocktail Party” and helped develop social media strategies for many of the world’s largest brands, including Chrysler, Samsung, Disney, Nike, and Microsoft. You can read more of her articles on www.ignitesocialmedia.com.
Michael Brito, Head of Social Marketing, W2O Group
Michael Brito is the head of social marketing for W2O Group. He is responsible for implementing converged media campaigns for clients; and also specializes on employee brand storytelling and activation programs. Follow him on twitter at @Britopian.