Salesforce.com and ExactTarget Marketing Cloud are joining forces for The Digital Marketing Event of the Year. The age of digital marketing is here, and at Salesforce Connections you will learn everything you need to know to become a marketing rock star. Discover products that will revolutionize your relationship with your customers and powerful new ways to connect and build 1:1 journeys with everyone. Join the Social, Mobile, and Ads breakout track to learn about the power of social media.
Breakout Session: Industry Solutions Track
Wednesday, June 17 4:45pm – 5:25pm
BMW North America’s Social Business Strategy: A Quick Win with Employee Advocacy
88% of companies are going through digital transformations but only 17% identify their social strategy as mature. What companies need is a social quick win that jumpstarts their digital transformation – one that can start on the inside.
BMW North America has developed an innovative social communication program that successfully engages employees with the latest about the company and its brands – it’s called Employee Advocacy. Employees are proud to work at BMW North America and many are already active on social media. Through a program called BMW Group Insiders, the company has chosen to harness its employees’ social reach to amplify company content, while simultaneously keeping employees informed of company news and strengthening both the brand and their employees.
Join our breakout panel discussion to learn more about how BMW North America has successfully adopted its Employee Advocacy program. When employees are included in a brand’s social strategy, you can expand your reach by 10x. In addition, since people listen more to their social connections (those they trust) than to official marketing campaigns, you can increase content engagement by 700x and brand awareness by 14x.
This practice of activating your employees with great content has been proven to work with any brand, at any size. You will leave this session with the understanding of how to execute a program that fits your company’s needs.
Andrew Cutler, Executive & Internal Communications Manager for BMW
Shanee Goss, SVP & Partner, Digital & Social for FleishmanHilliard
David Honig, Vice President, Corporate Sponsorships for Dynamic Signal