Communication is more than just getting the right information to reach the right people. As transforming the digital workplace remains a top priority for executives, it’s critical for companies to rethink their communication strategy.
A strong communication strategy is about creating content campaigns that drive employee engagement. The problem today is that most companies approach communication as a means of publishing information. While this approach makes information available, it doesn’t drive engagement.
Stop disseminating information. Start running campaigns that create a sense of connection amongst employees.
To learn more, download the Gartner report “The 8 Steps for Modernizing Employee Communication in the Digital Workplace”.
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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Dynamic Signal.
Gartner The 8 Steps for Modernizing Employee Communication in the Digital Workplace, Mike Gotta, Adam Preset, Christie Struckman, Refreshed 5 May 2020, Published 20 November 2018
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