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How To Create An Employee Advocacy Program…In 5 (not so) Easy Steps

How to create an employee advocacy program in 5 not so easy steps

This blog about employee advocacy was originally posted on LinkedIn by Turner Roach, Social Media Marketing Manager at Deloitte. In October 2016, I had the opportunity to present a Teach Me How! session at the Marketing Profs B2B Forum in Boston. Along with my colleagues, Ami Chitwood, Senior Manager at Deloitte Services LP and David […]

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How Vodafone Dials Up Employee Advocacy, with Kimberley Harcombe

How Vodafone Dials Up Employee Advocacy with Kimberley Harcombe

Vodafone. The world’s 2nd largest mobile phone operator. When you’re in the business of connecting people, you have to practise what you preach. So who they gonna call? Employee Advocacy. I’ve had a chat with Kimberley Harcombe of Vodafone UK to get the inside scoop. Listen to the podcast interview below or keep reading for […]

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Effective Employee Advocacy Opens the Door for Influencer Engagement

Effective Employee Advocacy Opens the Door for Influencer Engagement

A lot of my recent work revolves around helping clients get employee advocacy efforts off the ground. Brands are thinking about activating employees and for good reason. They understand that potential customers trust information from employees they know personally more than when it comes from executives or from the brand itself. But brands that focus […]

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How to Build Employee Trust and Increase Business Performance

How to Build Employee Trust and Increase Business Performance

The 2016 Edelman Trust Barometer is a wake-up call for business leaders who have failed to consider the importance of employee trust. For the first time ever, we added specific questions to our global survey to collect data on employees’ trust in companies. And the results were surprising. One in three people don’t trust the […]

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The Intersection Between Influencers and Content Marketing

The Intersection Between Influencers and Content Marketing

I have the best job in the world! While leading Intuit’s Global Influencer Programs I get to work side by side with amazing thought leaders, helping them to build and amplify their brands on the back of Intuit’s strong global brand. Every day is full of new and exciting things to learn and apply. Influencer […]

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Marketing as a Service with CMO of Cisco, @KarMWalker

Marketing as a Service with CMO of Cisco, @KarMWalker

Karen Walker bravely moved to Silicon Valley in the late 1980s to explore and discover what her role could be in an exciting and changing high-tech scene. Having graduated with a chemistry degree, she was taking a leap into a new world, and she quickly taught herself all of the unfamiliar technological information. Through it […]

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Expand Your Reach by Empowering Your Employees

Expand your reach by empowering your employees

One of the most challenging elements of implementing an effective inbound marketing campaign is providing prospective consumers with a trustworthy source. Any company can post anything it wishes about itself, creating a reliable voice of authority that prospective customers can trust, takes a little more thought and effort. Many companies struggle to find the right […]

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The Case for an Employee Advocacy Platform

The Case for an Employee Advocacy Platform

This is a case study of an Employee Advocacy platform implemented recently at a professional services firm with a pan-African operation. The firm in question has a highly successful email channel with thousands of executive decision makers at target clients subscribed to receive introductions to their thought leadership on a weekly basis. The email campaigns […]

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