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Going Mobile: The Future of Employee Communications

Going Mobile: The Future of Employee Communications

Currently, three-quarters of all U.S. workers feel like their companies aren’t doing a good enough job of employee communications — which is causing a major disengagement epidemic. This begs the question: How does your company go about keeping its employees in the loop? Do you send out impersonal, easy-to-ignore mass emails and hope they survive […]

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Context Is Key: The ‘Why’ Behind Employee Advocacy

Context Is Key: The ‘Why’ Behind Employee Advocacy

Employee advocacy is spreading through the business world like wildfire. According to Altimeter research, approximately 90 percent of today’s companies say they’re embracing this marketing strategy — nearly double the proportion that did back in 2015. Clearly, a vast majority of business leaders see the value of employee advocacy — which makes us at Dynamic […]

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Why Measurement Is Critical for Employee Advocacy Success

Why Measurement Is Critical for Employee Advocacy Success

Every modern marketing department knows and understands the importance of measurement. After all, how are you supposed to improve your campaigns over time if you aren’t tracking metrics and assessing your performance along the way? Your employee advocacy program should be treated just like any other marketing campaign, where the ultimate mission is to drive […]

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Effective Employee Advocacy Opens the Door for Influencer Engagement

Effective Employee Advocacy Opens the Door for Influencer Engagement

A lot of my recent work revolves around helping clients get employee advocacy efforts off the ground. Brands are thinking about activating employees and for good reason. They understand that potential customers trust information from employees they know personally more than when it comes from executives or from the brand itself. But brands that focus […]

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Dynamic Signal CEO Russ Fradin Talks VC’s, Being Nice And Why Stealth Is Stupid

Dynamic Signal CEO Russ Fradin Talks About VCs, Company Culture And Why Stealth Is Stupid In Venrock Inaugural Podcast Running Through Walls

Yesterday, Venrock kicked off their new podcast series, Running Through Walls. This inaugural effort had Venrock’s Brian Ascher interviewing Dynamic Signal CEO and co-founder Russ Fradin about lots of different topics and trends. It’s a great listen. Russ talks about his long history as an entrepreneur and the different companies he has been involved with. […]

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5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over

5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over

Output is seductive. It feels great to crank out lots of content and call your strategy a success. But prolific doesn’t always mean effective. Marketers must resist the allure of vanity metrics to ensure their content actually resonates with their intended audience. They must focus on content distribution. Consumers’ social feeds and dashboards are flooded […]

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3 Ways to Bring Internal Communications Into the Modern Era

3 Ways to Bring Internal Communications Into the Modern Era

In 1899, the Philippine-American War was getting started, Bayer had just begun selling aspirin to the masses, and Lever Brothers in London created the first known employee suggestion box. Lever Brothers successfully introduced the concept of internal communications to the industrial world; since then, companies have made it a point to keep their employees as […]

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